MAAD announcement: “profit: by Design”!

Date : 14 July 2007, Saturday
Venue : red dot design museum
Time : 9.30 a.m to 3.30 p.m
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Cars now automatically keep safe driving distances on the highway and park themselves. Mobile phones bring instantaneous updates on news, stock prices and let us speak to our loved ones face to face. Beauty products come with packaging that ensure the most even and smooth skin application. The GPS finds the best route to our favourite restaurants. Weighing scales will even tell you when you need re-hydrating.

Companies compete with new ideas to make lives better and consumers are demanding much more from their products. A winning concept is the beginning of the process to developing the hit product. red dot design awards has created the commercialization partnership
– bringing winning design concepts to Singapore companies. This initiative will be an opportunity for businesses to tap into a large global pool of award wining designs and talents, enhancing companies’ access to world-class creativity.

This will be launched at the profit: by design conference where
leading companies will share their experiences in building business success with design by:

1.. Nikolaus Von Saurma, Germany – Director of BMW Group
DesignWorksUSA Singapore Studio on Commercialising Excellent Design Concept

2.. Howard Lee, Korea – Managing Director of LG Electronics
Singapore Pte Ltd on Design Concept Development: The process from concept to product

There will also be a panel discussion “Design Meets Business:
creating opportunities from concept to market”, featuring:

1.. Tan Kia Tong, Singapore – Chief Technology Officer of OSIM
International
2.. Daniel J. Sims, USA – AAI Design Leader of Procter and Gamble Asia Pte Ltd

At the same time hear from the the red dot award: design concept 2007 jury panel:

1.. Prof Dr. Peter Zec, Germany – President of red dot design
award
2.. Prof Werner Aisslinger, Germany – Founder of Studio Aisslinger
3.. Tapani Hyvönen, Finland – Co-founder and managing Director of ED-Design Ltd
4.. Song Kee Hong, Singapore – Design Director of Design Exchange
5.. Prof Ron A. Nabarro, Israel – Professor of Tehnion Israel
Institute of Technology
6.. Dr. Kim Chul Ho, Korea – Professor of International Design
School for Advanced Studies, Hong ik University
7.. Prof Lu Xiaobo, China – Dean of Information Art & Design
Department, Academy of Art and Design,Tsinghua University who will also join us to share their latest views on global design trends and how the best designers are creating success.

To find out more about the event and register, please click here
http://www.red-dot.sg/concept/museum/rda_wkshp_07.htm